Four years ago, Giorgia Bacco founded Dottore London, a business that provides gynaecological and paediatric services to the capital’s Italian community. This is the story of how she turned an unique idea into a business with a compelling cultural and social purpose.
After Giorgia had completed her MA International Marketing Communications at London Metropolitan University, she met a group of Italian dentists working in London whose patients were mostly Italian. This inspired her to provide a solution to a unique challenge facing women in the Italian community.
“I thought it would be great if there was an Italian gynaecologist in London because the Italian approach is completely different [to the British approach]. Italian women go to the gynaecologist at least once a year and when they’re pregnant they go once a month. In the UK, they tend to go only when they have a problem.”